Are you promoting something on the Internet, trying hard to sell it, but not making any sales?
Is this because you’re not getting enough traffic? Is it because there’s too much competition? Or is it a failure to generate enough interest because somehow you’re not communicating effectively?
Whatever you think your problem may be, I can guarantee there is a solution. How do I know this? I know it because others ARE making good money online. If others can do it… YOU CAN TOO.
— But what is the solution?
This is general information here because this report will be read by different people… all with different and specific needs. But let’s start by taking a look at your marketing strategy.
You may have certain marketing techniques that you’re using, such as traffic generation or perhaps building a list of prospects. But do you have an overall STRATEGY, or Plan, or Flow Chart of what needs to happen in the process of converting prospects into buyers?
Before you work out your flow chart and address specific marketing techniques, have you even properly identified your target market? Do you know who your prospect is? Is it everyone who can fog a mirror, or is it someone wanting a specific solution to a specific problem?
You need to be specific because your prospect will only buy specific solutions, not generalizations! Your prospect doesn’t close his eyes and says “I’ll buy from the next website I visit.”
In the same way, you can’t close your eyes and say “Any customer will do, it doesn’t matter if they want this or not, because this is a great opportunity (or a better health solution, or whatever).” It’s much better to work out the exact problem you can best solve, and target those people who MOST need your solution.
Also, can you tell people why they should buy from you and not someone else? What makes you different from your competitors?
These are questions you need to answer before you even look at building a sales flow chart. Can you give an answer to why you exist for your customer, in preference to the shop who sells the same product next door? What makes you any different? You MUST come up with a plausible answer to this. As the saying goes, “Differentiate or Die!”
Your strategy needs to include an understanding of your prospect. You need to know what his problems are, and what his area of pain is. If you can identify his pain, and fix his pain, and show him that you really can help him, there’s no reason why he shouldn’t buy from you.
The basics of any sales process will use the AIDA formula. AIDA stands for Attention, Interest, Desire, and Action. Your overall strategy should include a flow chart that takes your prospect through these AIDA buying steps, but those steps only list what to do. They still don’t tell you how to do it — especially on the Internet!
How do you get your prospects full attention when every other marketer and his dog and cat are competing with you for it online?
How do you interest your prospect enough to stay with you until you have time to create a desire for whatever it is you’re selling?
How do you make your prospect desire your solution enough — so much so that they will actually take action and buy it? How can you do it without lying to your prospect or deceiving them?
So, why aren’t you making money online? How can you if you haven’t answered the above questions?
Is THIS the surprising answer to why you’re not making money online?… Is it that you actually don’t have a clue what you’re doing, but you really need to find out? — If so, please take a look at the information you can access through my link in the banner below.
I hope I’ve given you something to consider here, and that it makes sense. Let me know what you think.
Steve Gaghagen is an actor, vocalist, director, writer … and “Recovering” Realtor! Over the last several years he’s become a successful Internet and Network Marketer. Steve works from his home in glorious Big Bear Lake, California, and spends much of his time with his 3 dogs, Roxie, Cuinn, and Toby.