NOTE: These are “desktop” videos recorded during our live sessions. For best viewing, make it “Full Screen”.

Thursday, October 6, 2011

At this Thursday Evening Session in the Learning Wing, we tackled the subject of Keywords … with this session entitled: “The Keyword Puzzle – Are They Your Friends Or Your Enemies?”

Most of us have wild misconceptions about keywords. We tend to misunderstand what they are … how to find them … and how they should actually serve us to help build our businesses. I’ve met many experienced online marketers who have successful businesses that still lack a basic understanding of keywords and how they work.

In this session we’ll talk about just what exactly keywords are … we’ll talk about the different kinds of keywords and what special purposes they serve … and I’ll show you a simple method of keyword research that doesn’t cost a thing and will tell you all you really need to know to select or reject a keyword. It’s actually not rocket science and shouldn’t be intimidating. In fact … it’s kind of fun!

Enjoy!