Archive | June, 2012

Content Creation Problems: Here Are Some Great Tips!

Is Consistant Content Creation
Your Problem?

Here Are Some Great Tips That Will Help …

 

All of us have challenges coming up with new, fresh content for our websites on a regular basis. It can be time consuming, and many times the ideas about what to write about just don't come!

I want to share two things with you today. Both have to do with content creation, and the first is fun … and good!

Have you met Marie Forleo? If not, then I'm happy to introduce you to each other. Marie is a very fun and talented video blogger. She is a motivational and online business teacher and has a great site you can visit at Marie Forleo.

In this short video, Marie will walk you through something that might help with your content creation problems … "How to Write Fast: 8 Secrets To Better, Quicker Content".
 

I like her a lot … she's fun!

Here are some more tips from a different source … a source with a different point of view.

Heidi Cohen is the President of Riverside Marketing Strategies. She comes at this subject from the viewpoint of one running a company … not someone working on their own, as Marie does. This, however, really makes very little difference to the concepts she presents to help with your content creation and marketing problems.

Here is an article from ClickZ, written my Ms Cohen, that has some very valuable ideas.

 

Content Marketing Drives Social Media and Sales …

By Heidi Cohen – "To support your content creation engine have an ongoing process within your organization to ensure you've got a constant flow of potential articles …"
http://www.clickz.com/clickz/column/2186568/content-marketing-drives-social-media-sales-spending

No matter where on the learning curve you are, these are some great ideas that might really help you … depending just where you are in your online business development. Pick the ones you think will help you the most right now … and put them into action!

The most important thing, I believe, is that we must get systematic in our content creation … in some way. Too many of us create our web content in a haphazard and careless manner. If you want to see things get simpler and content creation seem easier … put some systems in place that will help you.

Once you have some systems working for you … helping you decide what to write about and when to write about it … be sure you visit the Learning Wing here on our site and check out the lesson titled: "How To Write An Article In 30 Minutes". You'll learn a foolproof method that will have you writing traffic grabbing articles in about half an hour! No kidding!

That's it for today. Have a GREAT afternoon, Folks!

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Online Techniques | Content Curation

The 30 Best Content Curation Resources for Marketers …

Content Curation:
What Are The Best Resources?

Here's a great article from Michael Brenner of "Business 2 Community" that provides a list of his recommended resources for "Content Curation".

Online Techniques | Content Curation

Now … some of you might not yet be aware of what "curation" is. Relax! I'm going to be teaching it when the Learning Wing comes back from hiatus! Curation is the process of bringing together relevant content on a particular subject … and making it easily available in one place for the "searcher" … without actually creating it yourself. Actually … just like this post!

Right now I can hear some of you screaming, "Duplicate Content! Duplicate Content!" And … you're right … to a certain extent.

BUT … the Panda and Penguin updates have changed how Google "weights" things in its ranking of sites, and Content "Curation" (like the curator in a museum) is now actually pleasing to the Google monster … if it's done correctly. We'll be going over all that very soon in the Learning Wing … so stay tuned!

In the meantime … enjoy Michael Brenner's list of great resources for Curators.

The 30 Best Content Curation Resources for Marketers and …

By Michael Brenner – "I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves."
http://www.business2community.com/content-marketing/the-30-best-content-curation-resources-for-marketers-and-business-pros-0197178

Content curation is one of those things that the recent changes in the Google algorithim have made more acceptable by the more intelligent way the Google spiders are viewing things these days. Using it correctly will get you traffic like you never dreamed of before … and we'll be teaching you how to do that very soon.

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Content Creation: Is Presentation More Important Than Content Itself?

Content Creation:
Is Yours Interesting Or Boring?

Do you know? Have you thought about it?

You should.

How your content is presented on your blog is vitally important. Do you know what the term "Bounce Rate" means? In Google Analytics, the term "Bounce Rate" refers to the number of times you receive a visitor to your site who sees your home page … and then leaves without viewing anything else. All you need to know here is this: it's not a good thing.

The fact is, how your content is presented can make the difference between it actually being read … or simply seen. And, being read can mean the difference between being paid … and not.

Here's a great little article from "Search engine Land" by Jordan Kasteler. Kasteler is the online marketing strategist for People for the Ethical Treatment of Animals (PETA). Whatever you might think of PETA … go look at their websites. What I can tell you here is also very simple: they have very low "Bounce Rates".

Is Presentation More Important Than Content Itself?

By  – "It doesn't matter how mind-blowingly original or well-crafted your content is: if your audience doesn't stick around to consume it, why bother creating it? Gone are the days when users are satisfied with a mere blog post or status post."

http://searchengineland.com/is-presentation-more-important-than-content-itself-123427

 When you are creating content for you blog take that extra step. Take a moment and ask yourself, "What is this going to look like to the viewer?" Is it to dense? Do I need to break it up a bit with subheadings or graphics? Should it be a bit more colorful? What can I do to make it a more pleasurable viewing experience and a more memorable read?

Taking just that extra bit of time and care can make all the difference in the world.

Have a GREAT Day!

Steve Gaghagen

Content Creation
 

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Search Engine Optimization | Online Techniques

Search Engine Optimization: Reverse Engineering Search Engine Algorithms is Getting Harder

Search Engine Optimization:
Maybe A Quality Site Is Just Easier Now …

Everywhere we turn these days we're hearing about "Panda" and "Penguin" and how Google is changing the game in search engine optimization of our websites. Well, today I found this great article that really helps make clear just what is going on.

 

Search Engine Optimization | Online Techniques

The fact is, the concept of "search engine optimization" is based on creating a certain set of circumstances existing on your page that … not to put too fine a point on it … convince Google that something they want to see is there, when most usually … it's not. Google likes to see lots of interest in a site by a lot of different folks … so we back-link to create that impression. Google likes to see that the content of a site is delivering information pertinent to a particular search … so we compose with an eye to keyword density, sometimes saturating a post or page with our keyword. In short … Searcch Engine Optimization is really "gaming" the system to gain ranking.

All of the changes in how things work that Google has made lately have been designed to reduce the effectiveness of search engine optimization and all SEO strategies. Google wants to force content creators and web designers to "put on the white hat" and focus on creating relevant, high quality websites that deliver pertinent high-quality content to the end user.

Guess what? With the way things are going … it just might be easier these days to create and manage a really high quality, content delivering site … than it is to deal with the difficulties of SEO in this new environment.

Here's a great article by Peter Van Der Graff just published in Search Engine Watch. Take a look and see what he says about it all.

Reverse Engineering Search Engine Algorithms is Getting Harder

By  – "A quality website will become more of a mindset and less a collection of correct signals."

http://searchenginewatch.com/article/2182553/Reverse-Engineering-Search-Engine-Algorithms-is-Getting-Harder

There you have it. With things moving the direction they are these days, it just might be easier, simpler, and a more successful strategy in the long term, to simply stop with the "thin" affiliate sites … and learn to create quality websites that serve the end user best and can stand on their own in this Brave New World of content delivery in the 21st Century.

Although SEO strategies still do work, and are probably not going to disappear overnight, the handwriting may be on the wall in the sense of what is more effective. If you want my two cents worth … go for the high quality approach. Keep good SEO practices in mind, but don't rely on them alone to get your websites ranked. It's quality content and ease of use for the end user that Google wants to see these days.

So … let's give 'em what they want!

Thanks for visiting and Have a Great Day!

Steve Gaghagen

Search Engine Optimization
 

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Search Engine Marketing

Search Engine Marketing: Interview with Arnie Kuenn

Search Engine Marketing Interview:
Arnie Kuenn

 

Hold on! All we seem to hear about these days is how search engine marketing … specifically the use of link-building techniques and search engine optimization of our web pages … is dead and gone! Google killed it all with their deadly Panda/Penguin one-two punch! Isn't that right?

Search Engine Marketing


Well … yes and no, it seems. As with all things Google … they like to keep you guessing. But here, in this interview from Search Engine Journal, comes Arnie Kuenn, the SEM genius and President of "Vertical Measures" to tell us that we really should get a grip!

Things have changed, but not as completely as some folks seem to think.

Arnie has been around for years … knows his stuff … and says flat out that quality link building is still effective and is here to stay. It's the cheesy link spamming that's got some folks going down in flames.



Here's his interview:

Link-Building and SEO are NOT Dead: Interview with Arnie Kuenn

By Linda Cruz – "As a link-building and SEO expert himself, Arnie has a deep understanding of the impact of Google updates on search engine marketing and optimization …"
http://www.searchenginejournal.com/link-building-and-seo-are-not-dead-interview-with-arnie-kuenn/44447/

I agree with what he's saying here. At Online Techniques we use link-building strategies to help our clients rank their blogs and web sites. We do not use … nor do we recommend … any automated programs that guarantee you thousands of links in a matter of days. That kind of thing has always been a sure road to the infamous "Google slap" … and now it's even more risky.

These kinds of techniques … quality link-building and "white hat" SEO … are still with us … are still valuable … and have their place.

Yes! Google has changed things, and I think for the better! They've made the focus more on quality of content and convenience of content delivery … two things that will serve the end user better in the long run. They may make it more difficult for the "black hat" marketer who thrives on "gaming" the system … but those of us who are interested in working with Google … and not around Google … will be just fine.
 

Search Engine Marketing.

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