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Search Engine Optimization: Reverse Engineering Search Engine Algorithms is Getting Harder

Search Engine Optimization:
Maybe A Quality Site Is Just Easier Now …

Everywhere we turn these days we're hearing about "Panda" and "Penguin" and how Google is changing the game in search engine optimization of our websites. Well, today I found this great article that really helps make clear just what is going on.


Search Engine Optimization | Online Techniques

The fact is, the concept of "search engine optimization" is based on creating a certain set of circumstances existing on your page that … not to put too fine a point on it … convince Google that something they want to see is there, when most usually … it's not. Google likes to see lots of interest in a site by a lot of different folks … so we back-link to create that impression. Google likes to see that the content of a site is delivering information pertinent to a particular search … so we compose with an eye to keyword density, sometimes saturating a post or page with our keyword. In short … Searcch Engine Optimization is really "gaming" the system to gain ranking.

All of the changes in how things work that Google has made lately have been designed to reduce the effectiveness of search engine optimization and all SEO strategies. Google wants to force content creators and web designers to "put on the white hat" and focus on creating relevant, high quality websites that deliver pertinent high-quality content to the end user.

Guess what? With the way things are going … it just might be easier these days to create and manage a really high quality, content delivering site … than it is to deal with the difficulties of SEO in this new environment.

Here's a great article by Peter Van Der Graff just published in Search Engine Watch. Take a look and see what he says about it all.

Reverse Engineering Search Engine Algorithms is Getting Harder

By  – "A quality website will become more of a mindset and less a collection of correct signals."

There you have it. With things moving the direction they are these days, it just might be easier, simpler, and a more successful strategy in the long term, to simply stop with the "thin" affiliate sites … and learn to create quality websites that serve the end user best and can stand on their own in this Brave New World of content delivery in the 21st Century.

Although SEO strategies still do work, and are probably not going to disappear overnight, the handwriting may be on the wall in the sense of what is more effective. If you want my two cents worth … go for the high quality approach. Keep good SEO practices in mind, but don't rely on them alone to get your websites ranked. It's quality content and ease of use for the end user that Google wants to see these days.

So … let's give 'em what they want!

Thanks for visiting and Have a Great Day!

Steve Gaghagen

Search Engine Optimization

Comments { 3 }
Kate Hill

Google Wonder Wheel Tool …
Where Are You?

Google Wonder Wheel Tool …
Where Are You?

I sat down to do some quick keyword research this morning to find out the Google wonder wheel tool was moved. Why can’t google leave things alone? Now I have to find the the Google wonder wheel tool again…

As a keyword research geek, my panic started to grow as a realized the the Google wonder wheel tool was gone. Oh no this can’t be happening, I must be mistaken. No the Google wonder wheel tool is really gone!

The the Google wonder wheel tool was a great free keyword research tool.

Before I start writing anything like most internet marketers, I do keyword research with several tools. One of the first tools I use is the the Google wonder wheel tool. It was graphic tool that aided you on narrowing a keyword or broadening a key word to a long tail keyword. With the Google wonder wheel tool, visually you were able to see where your keywords would take you. What is better that an online thesaurus with a wheel & spoke graphic?

How To Do Keyword Research Without
The Google Wonder Wheel Tool?

Google Wonder Wheel Tool
Without proper keyword research you can shoot yourself in the foot with the use of certain keywords. If there is too much website competition you will end up on the later pages in a search result. If there is not enough monthly searches you could be on page one of the search results, but not increase your traffic.

Right now I am trying to figure the best way for me to do effective keyword research without the Google wonder wheel tool. For the time being I will have to rely on the Google keyword tool & the related searches at the bottom of the search page. It won’t be the same without the the wheel & spoke design of the Google wonder wheel tool.

Could This Really Be The End For
The Google Wonder Wheel Tool?

Is it possible Google could be so cruel as to remove the Google Wonder Wheel Tool forever? Could a redesign of the Google Wonder Wheel Tool be in the works??? Right now we can only speculate on what Google is doing in regards to the Google wonder wheel tool.

Stay tuned I will certainly keep you posted if there is a new and improved Google Wonder Wheel Tool.Kate Hill

By Kate Hill
Online Techniques
Vice President of Operations

Comments { 4 }
eZineArticles Plugin For Wordpress

eZineArticles Plugin For WordPress: Delete It Now

The eZineArticles Plugin
For WordPress

Delete It Now!

The eZineArticles Plugin For WordPress
The Google Debacle!

The eZineArticles plugin for WordPress has been one of the things we’ve recommended and used here at Online Techniques with great success. This blog post is necessary, however, because as of right now we are no longer recommending using the eZineArticles plugin. In fact, we are recommending you de-activate and then delete the eZine Articles plugin from your WordPress blog.

Here’s the story …

The eZineArticles Plugin For WordPress
The Directory Giant Loosens up!

eZineArticles is the most powerful and most visited article directory on the Internet. For years it’s been a traffic giant, and a great tool to use in your traffic generation programs. They have always been a bit picky, though, and would never publish your articles if they found them on another article directory first. In fact, for a long time, they didn’t even like seeing your articles posted on your own site!

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Internet Marketing Training: Keyword Research in The Learning Wing

Free Internet Marketing Training
Keyword Research

The Learning Wing On Thursday
Keyword Research

Well, I hope everyone enjoyed last week’s free Internet marketing training session in the Learning Room when we discussed SEO Presser and how to use it, this week we’re on to keyword research. The reaction from the group was overwhelmingly positive and this entire project has become really fun for all of us here at Online Techniques.

This post is just a quick reminder about this coming Thursday … and an invitation to join us, if you haven’t already. The Learning Wing is the training section of Online Tecniques. Every Thursday evening from 9PM EASTERN / 6PM Pacific, I personally host a free Internet marketing training session in our online conference room. We cover subjects that will help you create income from home working online … mostly concerning blogging.
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Comments { 12 }

The Learning Wing: SEOPresser

The Learning Wing: SEO Presser

The Learning Wing: Sorry About The SEO Presser Video

Well, last night we had one great session about SEO Presser in our free Internet marketing training classes at The Learning Wing here at Online Techniques. We had really great attendance and shared a ton of information about what I call the SUPERSTAR Plugin, SEO Presser. We talked a lot about how to create income from home working online … and everybody had a blast!

First off, though, I need to apologize. Usually today I’d be putting up the video of last night’s free Internet marketing training session so it would be available in The Learning Wing. Today, though, I’m putting up this blog post explaining why there’s no video. Sorry … but Internet gremlins attacked somewhere in the transcoding of the video file … corrupted it … and made hash out of it. So … to make a long story short … the reason it’s not up for your reference is that it doesn’t exist.
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