Content Creation: Is Presentation More Important Than Content Itself?

Content Creation:
Is Yours Interesting Or Boring?

Do you know? Have you thought about it?

You should.

Content creation

How your content is presented on your blog is vitally important. Do you know what the term "Bounce Rate" means? In Google Analytics, the term "Bounce Rate" refers to the number of times you receive a visitor to your site who sees your home page … and then leaves without viewing anything else. All you need to know here is this: it's not a good thing.

The fact is, how your content is presented can make the difference between it actually being read … or simply seen. And, being read can mean the difference between being paid … and not.

Here's a great little article from "Search engine Land" by Jordan Kasteler. Kasteler is the online marketing strategist for People for the Ethical Treatment of Animals (PETA). Whatever you might think of PETA … go look at their websites. What I can tell you here is also very simple: they have very low "Bounce Rates".

Is Presentation More Important Than Content Itself?

By  – "It doesn't matter how mind-blowingly original or well-crafted your content is: if your audience doesn't stick around to consume it, why bother creating it? Gone are the days when users are satisfied with a mere blog post or status post."

 When you are creating content for you blog take that extra step. Take a moment and ask yourself, "What is this going to look like to the viewer?" Is it to dense? Do I need to break it up a bit with subheadings or graphics? Should it be a bit more colorful? What can I do to make it a more pleasurable viewing experience and a more memorable read?

Taking just that extra bit of time and care can make all the difference in the world.

Have a GREAT Day!

Steve Gaghagen

Content Creation

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3 Responses to Content Creation: Is Presentation More Important Than Content Itself?

  1. Karen Pore June 12, 2012 at 3:31 PM #

    GREAT post Steve!! So true. You spend all that time creating content but if it’s not presented in a way that is appealing then you are just wasting your time. Something to stop and think about!!!

    Karen Pore

  2. Steve Gaghagen June 14, 2012 at 10:00 PM #

    The interesting thing is that now GOOGLE is looking at that too. AND … they’re beginning to weight it more heavily than some of the things the SEO gurus think are so important. It’s getting simpler to create a site that’s pleasant to look at and read … with great, informative content … than it is to play the usual “SEO games” we’ve perfected over the years. Thanks for the lovely comment! YOU ROCK! 😉

  3. John Jarvis June 16, 2012 at 7:55 PM #

    Hi Steve.

    It’s about time the Google Monster caught onto what people really want when they go type a keyword phrase into their search box.

    It took them long enough to figure out we weren’t looking for keyword after keyword and we were actually looking for the content to provide us with actual factual information.

    Nice post!

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