Is Yours Interesting Or Boring?
Do you know? Have you thought about it?
How your content is presented on your blog is vitally important. Do you know what the term "Bounce Rate" means? In Google Analytics, the term "Bounce Rate" refers to the number of times you receive a visitor to your site who sees your home page … and then leaves without viewing anything else. All you need to know here is this: it's not a good thing.
The fact is, how your content is presented can make the difference between it actually being read … or simply seen. And, being read can mean the difference between being paid … and not.
Here's a great little article from "Search engine Land" by Jordan Kasteler. Kasteler is the online marketing strategist for People for the Ethical Treatment of Animals (PETA). Whatever you might think of PETA … go look at their websites. What I can tell you here is also very simple: they have very low "Bounce Rates".
By Jordan Kasteler – "It doesn't matter how mind-blowingly original or well-crafted your content is: if your audience doesn't stick around to consume it, why bother creating it? Gone are the days when users are satisfied with a mere blog post or status post."
When you are creating content for you blog take that extra step. Take a moment and ask yourself, "What is this going to look like to the viewer?" Is it to dense? Do I need to break it up a bit with subheadings or graphics? Should it be a bit more colorful? What can I do to make it a more pleasurable viewing experience and a more memorable read?
Taking just that extra bit of time and care can make all the difference in the world.
Have a GREAT Day!