Search Engine Optimization:
Maybe A Quality Site Is Just Easier Now …
Everywhere we turn these days we're hearing about "Panda" and "Penguin" and how Google is changing the game in search engine optimization of our websites. Well, today I found this great article that really helps make clear just what is going on.
The fact is, the concept of "search engine optimization" is based on creating a certain set of circumstances existing on your page that … not to put too fine a point on it … convince Google that something they want to see is there, when most usually … it's not. Google likes to see lots of interest in a site by a lot of different folks … so we back-link to create that impression. Google likes to see that the content of a site is delivering information pertinent to a particular search … so we compose with an eye to keyword density, sometimes saturating a post or page with our keyword. In short … Searcch Engine Optimization is really "gaming" the system to gain ranking.
All of the changes in how things work that Google has made lately have been designed to reduce the effectiveness of search engine optimization and all SEO strategies. Google wants to force content creators and web designers to "put on the white hat" and focus on creating relevant, high quality websites that deliver pertinent high-quality content to the end user.
Guess what? With the way things are going … it just might be easier these days to create and manage a really high quality, content delivering site … than it is to deal with the difficulties of SEO in this new environment.
Here's a great article by Peter Van Der Graff just published in Search Engine Watch. Take a look and see what he says about it all.
By Peter van der Graaf – "A quality website will become more of a mindset and less a collection of correct signals."
There you have it. With things moving the direction they are these days, it just might be easier, simpler, and a more successful strategy in the long term, to simply stop with the "thin" affiliate sites … and learn to create quality websites that serve the end user best and can stand on their own in this Brave New World of content delivery in the 21st Century.
Although SEO strategies still do work, and are probably not going to disappear overnight, the handwriting may be on the wall in the sense of what is more effective. If you want my two cents worth … go for the high quality approach. Keep good SEO practices in mind, but don't rely on them alone to get your websites ranked. It's quality content and ease of use for the end user that Google wants to see these days.
So … let's give 'em what they want!
Thanks for visiting and Have a Great Day!
Search Engine Optimization